lunedì 16 aprile 2012

Progetto C02neutral!!

Da oggi posso finalmente urlare al mondo che il mio blog è a impatto zero!

Partecipando alla lodevole iniziativa ambientalista promossa da, il sito che aggrega tutti i volantini promozionali e li rende consultabili online, ho permesso ad un nuovo albero di vedere la luce in una zona boschiva a rischio di desertificazione.

L'iniziativa è molto semplice: per ogni blog che aderisce al progetto DoveConviene pianta un albero la cui produzione di ossigeno andrà a compensare le emissioni di anidride carbonica prodotte dal mio sito.
Forse non tutti sanno che in media un sito internet si fa carico ogni anno dell'emissione di 3,6 kg di CO2, a fronte di ciò invece un albero è in grado di assorbirne fino a 5 kg all'anno. Il bilancio finale è a favore dell'ossigeno, il mio blog ne guadagna, l'ambiente ne guadagna e con lui tutti noi.
DoveConviene tramite l'attività di distribuzione di volantini in formato elettronico si sta facendo portavoce di una nuova tendenza mirata alla diminuzione dell'utilizzo e spreco di carta per scopi pubblicitari. Tutti i più popolari e diffusi volantini, come quelli di Decathlon,
lidl, sono ora disponibili anche online, consultabili al pc ma anche tramite apposite applicazioni per iPhone, iPad e Android.
I volantini inoltre sono facilmente consultabili, eccone degli esempi:

Conad volantino ->
Esselunga volantino ->
Darty volantino ->

In 12 mesi di attività sono stati già piantati più di 1.000 alberi, ma l'iniziativa non si ferma qui e per i prossimi mesi la sfida lanciata è ancora più ardua: piantare altri 1000 alberi entro la fine di agosto. Se l'intento riuscirà altri alberi verranno aggiunti al computo totale come premio alla zelanza dei blogger italiani. Perciò partecipiamo tutti numerosi!

Per chi vuole approfondire nel dettaglio sull'iniziativa vi invito a visitare

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